The Covered California Health Exchange is a marketplace to provide high quality, affordable health insurance to all California residents. In the health insurance marketplace, California residents should all be covered. Health care coverage will improve the health of all Californians by assuring them of equal, affordable coverage to give peace of mind. No Californian should be without adequate health insurance and after 2014, they will not be.

This program, starting in 2014, will provide individuals and small businesses with private market health insurance at rates comparable to those enjoyed by large employers. The Health Insurance marketplace in California will make it possible to compare prices and plans and buy the package that is right for the individual or the business.




Inside the health insurance marketplace, California residents will be able to find improved standards because the marketplace will organize the private markets within it. This will lead to a greater stability in the risk pool and greater purchasing power. There will be enhanced competition among insurers in a way that will benefit the buyers of the insurance. Detailed information about price, quality and services of the health care plans available will be much more attainable to everyone.

The main benefits of the health insurance marketplace for California is that it will make comprehensive information about all the health plans available through the marketplace easy to understand and easy to compare to one another. The plans at the marketplace are available to individuals and small businesses. A small business is defined as one that has fewer than 50 employees. Health insurance offered through the exchange will be available at the same level to those purchasing outside of the plan.

The health insurance marketplace in California will include a website that provides standardized comparisons and information about all qualified health plan benefits and options. It will provide an easy calculation tool that will allow shoppers to do cost comparisons. Through the online eligibility portal, health insurance shoppers will be able to locate and access the coverage available to them. Because all of this may seem overwhelming to those who have never purchased California health care insurance coverage before, the marketplace will also include a toll-free consumer hotline. People will be available to assist in a variety of languages.

Tax credits and subsidies are available to health insurance marketplace California customers who are living within and near the federal poverty level - that means that there is financial assistance available for a family of four with an income ranging from $29,000 to $88,000. Additionally, the organized marketplace will ensure that those who are eligible for tax credits and subsidies will be able to access them.

Those who are already insured may stay on the insurance plan they are on. The Exchange does not change anything about the existing state health care coverage. All government programs, such as Medi-Cal or the Healthy Families Program, will continue to be administered by the same bodies that are currently overseeing them. In fact, those enrolling in health insurance marketplace California plans will be screened for eligibility into those programs.

This article was written by Ronny Bichoff on behalf of Covered California, the mission California health benefit exchange is to increase the number of insured Californians, improve health care quality, lower costs and reduce health disparities through an innovative, competitive market place that empowers customer to choose the health plan and providers that give them the best value. To understand the reasons behind California’s sick health insurance market, visit Forbes.com

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