The choice to put ones professional goals in the writing or journalism sector requires a great sense of realism and a penchant for taking risks. Those who choose to be writers must love their craft, as the world of professional journalism is not only competitive, but also unpredictable. Luckily for the average Edmonton article writer, the world of online journalism and informational blogging has sprung up like a welcome forum for those wishing to have their words heard.  Although previously mainstream platforms, mainly print media including newspapers and magazines, are declining in their predominance, they remain an active part of the media scene. The level of saturation that newspapers and magazines held has now been diluted by the people power of internet blogs, forums and social networking sites that open up the writing world to novices and professionals alike.

It is rare that novice-writing jobs will prove to be fiscally lucrative for any given Edmonton article writer, but the benefit lies in exposure to the public and prominent members of the media.  The path to success in writing has long been to work ones way up from the bottom rung of the ladder, slowly getting ones name and work out to prominent newspapers and magazines, hopefully catching the eye of an editor or publisher. However, the world of print and visual media has changed rapidly and it is now not so rare that the key to success lies in a start-up blog or self-publishing ones articles on any number of sites available to the wider public. Although mainstream sources continue to be important for networking, the expansion of online media has opened up the stale gates of organizational stagnancy to a whole new world of social networking and online blog vitality. In this new environment, the wider public is available at the click of a mouse.

The refreshing aspect of writing articles for online media sources, blogs, and other largely informal avenues of information distributions, is that the power of choice lies with the consumer. Although the consumer habits of the population also determine which newspapers and magazines are successful, the market is never going to be as large and diverse as the online article database. The number of individuals that own most large traditional media sources (newspapers, magazines, television stations) is surprisingly small.  With ownership concentration such as this, media elites are able to control and censor content for their own purposes. Although elites and government officials alike can make attempts to censor online media sources, it is incredibly difficult given the transnational nature of Internet resources. Thus, it is not ridiculous in the least to say that any given Edmonton article writer will have his or her work seen by individuals all across the world, who may not have otherwise been exposed to this content had it not been for the freeing effects of online article databases and blogs.

The increasing accessibility of information is seen as both positive and negative, deepening on the perspective. The largely unregulated online world has been targeted for ‘diminishing the value and art of the written word’, but has also been touted as a democratic movement for the flow of information and opinion. An Edmonton article writer, or rather any article writer across the globe, may have their voice heard, outside of the watchful eye of mainstream media sources, and outside the regulation of ones governing officials.